I just completed a program in Las Vegas and I thought I would share with you a few of the reasons why my client was disgusted with the entire convention staff at the hotel. My client and I were talking about the audio/video set-up the night before my engagement, and what changes that needed to be made to help get the maximum benefit out of my program. He told me that working with this hotel had been a very painful experience. He said he had to go over everything in detail, because at every turn they were, in his words, “sticking it to him,” every chance they got … to increase his bill. In the hotel’s audio/video proposal, he found over $70,000 (that’s not a misprint – it was $70,000) of unnecessary charges that he had taken out, and in his words, again … “they fought me every step of the way.”
This was no small hotel off the strip … this is one of the big boys, which has developed an enormous arrogant attitude. Not one time did he feel they were trying to help him, in anyway, save money. They even told him he had to pay for security to protect the audio/video and stage set-up that was going to be used the next day; it was the hotel’s set-up and he had to pay to protect it. He stated he would hire his own security company to “protect” it for half the price they were charging, and they said there would be a management fee charged on top of what he paid the security company. (that was in the small print of the contract) Everywhere he turned they were sucking him dry, trying to get every penny they could out of him.
Then, I heard the words from my client that didn’t surprise me at all … “We aren’t ever coming back here.” He said there are a lot of places he can go where they will happily spend his million dollar plus budget … with hopefully, more “respect for his money.”
A sure way to turn a client against you is to show no concern about the amount of money they are spending with you. I personally feel that when you are dealing with a customer, you should treat the money in their budget just like it is “your own money” and do everything you can to stretch it as far as you can. When the client finds that you are truly looking out for their best interest … you will have a client for life.
Companies who feel there are no consequences for how they spend “other people’s money” are sadly mistaken. Actions have consequences …